Ugly shoes stay with us

Tevas x Opening Ceremony

Las Birkenstock fueron el éxito del verano pasado y este parece que no nos van a dejar. Pero hay otro modelo de sandalias de guiri que lleva varias temporadas apareciendo a poquitos y parece que ésta es la definitiva. Son las Tevas. Las llevamos en los 90, sobre todo si nos rodeábamos de amigos surferos o apasionados del montañismo. Después se asentaron en el entorno de los perro-flauta y dejaron de ser cool en el mundo fashionista.

¿Y por qué 2015 va a ser su año? Nuestro ojo ya está más que entrenado para el feismo. Además, Tevas lanza su segunda colaboración con Opening Ceremony, meca de lo cool y raro en el mundo fashionista, el próximo 5 de mayo. Arrasarán. Es interesante el análisis que hacen de la evolución de este estilo en su blog.

Quizás en Europa seamos un poco clásicos y nos cueste ponernos estas plataformas con velcro, pero yo ya estoy viendo el éxito en Hong Kong, Tokio o Seúl. Pues bienvenido sea. Un poco de variedad ante tanta fiebre 70's nos dará un respiro de aire fresco.

Birkenstock were last summer success and it seems that they are still on for this summer. But there is other style of old-fashioned tourist sandals that has been showing up little by little for several seasons and it seems that this is the definitive one. They are Tevas. We were them in the 90's, mostly if we were among surfer friends or mountaineering enthusiasts. After that they settled around the modern hippies and stopped being cool within the fashionista world.

And why 2015 is going to be their year? Our eye is already well-trained for ugliness. Furthermore, Tevas is launching their second collaboration with Opening Ceremony, mecca of coolness and oddity in the fashionista world, on May 5th. They'll triumph. It's interesting the analysis they do on their blog about the evolution of this style.

In Europe we may be a little bit classic and it may be hard for us to wear this platforms with velcro, but I'm already seeing their success in Hong Kong, Tokyo or Seoul. It's very welcomed. A little bit of variety in front of the 70's fever will give us a break of fresh air.

Tevas x Opening Ceremony.

Pictures: Opening Ceremony.